Hong Kong Based
Digital Designer

UI/UX, Web

Redesigning CampaignAsia Web

The Campaign Asia-Pacific began as Media magazine in the early 1970s to report on an emerging media and marketing industry in Asia-Pacific. Its launched their online media, including awards, conferences and digital in June 2010 as the advertising and marketing professionals right across Asia Pacific, giving its users a combination of up to the minute news and views plus a searchable archive of more than 50,000 articles, research and case studies. An editorial team 15-strong across the region adds more than 200 items of new content to the web sites each month.

Year
2014
Client
CampaignAsia
What I did
Web Design, UI, UX, Wireframe
Partners
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Background

According to Pew Center Research 2012 news consumption survey shows that fully 39% of Americans polled prefer to receive their news digitally vs. more traditional offline sources. In 2008, digital news consumption is now second only to televised news programming.

Objective

To improve the existing web layout in order to pave the new ground toward the future of digital publishing.

UX

Homepage is no longer the most important page since readers are likely landed via search, social media, or etc.
This users’ behavior led me to think of the new web layout and information architecture.

My solutions involved:

  • simplify the existing complex framework,
  • design a two-level structure for article page,
  • Primary level is, the individual article,
  • Secondary level is, the section page layering behind the corresponding article on the primary level,
  • Users could easily share or link to a particular article,
  • Continue reading from article to article without ever having to hit the home page.

UI

Homepage

homepage-1

Mini-menu will appear when scroll down

homepage-2

Section Page

sectionpage-1

Article Page

articlepage-1

Layering between Section page and Article page

Section-Article-PAge