The Campaign Asia-Pacific began as Media magazine in the early 1970s to report on an emerging media and marketing industry in Asia-Pacific. Its launched their online media, including awards, conferences and digital in June 2010 as the advertising and marketing professionals right across Asia Pacific, giving its users a combination of up to the minute news and views plus a searchable archive of more than 50,000 articles, research and case studies. An editorial team 15-strong across the region adds more than 200 items of new content to the web sites each month.
According to Pew Center Research 2012 news consumption survey shows that fully 39% of Americans polled prefer to receive their news digitally vs. more traditional offline sources. In 2008, digital news consumption is now second only to televised news programming.
To improve the existing web layout in order to pave the new ground toward the future of digital publishing.
Homepage is no longer the most important page since readers are likely landed via search, social media, or etc.
This users’ behavior led me to think of the new web layout and information architecture.
My solutions involved:
Mini-menu will appear when scroll down
Layering between Section page and Article page